Khadija Margoum (LogiRep): TAPAJ, Social and Economic Integration Supporting Tenants
Khadija Margoum is the head of the Social and Urban Development Department at LogiRep, a subsidiary of the Polylogis Group. The creation of her position in 2022 reflects the company’s commitment to social responsibility. Active in both Normandy and Île-de-France (excluding Seine-et-Marne), LogiRep pursues a CSR policy aimed at combating inequalities.
This commitment is demonstrated through its support of TAPAJ programs in Évry, Bondy, Rouen, and Créteil, where young participants have regular work opportunities within residential areas. On September 24, LogiRep renewed its support for the program by signing a multi-year framework agreement.
What is your role at LogiRep ?
I work in Île-de-France (excluding Seine-et-Marne) and Normandy as the head of the Social and Urban Development Department. When I started in this role, one of my first tasks was to support the implementation of the TAPAJ program across the LogiRep group as part of our initiatives aimed at promoting social integration in the region.
The concept of social and urban development may seem vague. Essentially, it involves developing initiatives to improve the living conditions and environment of our tenants, in collaboration with our eight regional agencies. We carry out these initiatives with local stakeholders (associations, tenant unions, and local authorities). I also oversee the coordination of the “DSU” division across the Polylogis Group, working with colleagues from other subsidiaries to share experiences on various projects.
Why partner with TAPAJ ?
The partnership with TAPAJ follows a needs assessment conducted across our various agencies. We decided to sustain and strengthen this type of initiative, currently implemented in Priority Urban Areas (QPV). It addresses a recognized need shared with local authorities. Expanding the program to different regions came naturally for us, as it improves the living environment through the actions carried out by TAPAJeurs. Their work provides additional services that enhance the daily lives of our tenants, complementing existing efforts in some residences.
Additionally, the program supports social integration by addressing health needs in collaboration with social workers, making it a comprehensive initiative. Within LogiRep’s evolving strategy, social integration plays a crucial role.
Since this is an integration-focused program, it differs from conventional service delivery. There may occasionally be absences or shortcomings, but we see this as an added benefit that helps ease the workload of our field teams.
How does TAPAJ fit into this new Group Strategy ?
This commitment is now built around five pillars that form the foundation of the Polylogis Group’s social integration strategy, aligned with its CSR policy:
- Polylogis, an exemplary employer;
- Polylogis, a regional partner;
- Polylogis, a trusted third party;
- Polylogis, a committed property owner;
- Polylogis, a responsible buyer.
In line with these recently defined pillars, we are convinced that stable housing and improved living conditions are essential to social integration. Supporting vulnerable populations is a core priority. Our business strategy, which places CSR at the heart of the Group’s mission, reflects this commitment.
Our engagement goes beyond providing housing. We collaborate closely with social and community stakeholders to simplify access to rights, promote professional integration, and offer tailored social support. LogiRep aims to facilitate access to employment for individuals undergoing integration pathways. We also work to enhance inclusion by addressing employment and health needs, thereby reducing inequalities in these areas. Through TAPAJ, we provide opportunities for marginalized youth to reconnect with and access mainstream support systems.
Finally, the program contributes to improving the living environment of our residents by offering services that meet their needs, thus adding a complementary layer to our offerings. This aligns with our CSR policy priorities.
How is your collaboration with TAPAJ developing ?
The first work opportunities were organized with CAARUD Yucca in Bondy. The pilot project began in the areas of Noisy-le-Sec, Montreuil, and Saint-Denis and went smoothly, with positive feedback from tenants. We then continued with CSAPA in Évry and extended the initiative to Normandy while TAPAJ Rouen was being established. In 2024, we expanded the program to include the Val-de-Marne department.
Today, we are diversifying the types of work activities, ranging from the maintenance of common areas to enhancing residences, such as maintaining green spaces and shared gardens.
The collaboration is progressing well, with regular follow-ups and adjustments. This flexibility is crucial as it allows us to tailor the program to meet the specific needs of each region.
Currently, we are covering nearly all six areas with a TAPAJ structure. The challenge now is to maintain momentum and ensure smooth coordination to establish a strong and effective partnership.
What does the signing of the framework agreement on September 24 represent ?
The signing of the framework agreement reaffirms our commitment to continuing this integration-focused and supportive program for vulnerable populations, while also contributing to the improvement of our tenants’ living environment. It is important for us to highlight that there is still room for development and further reflection. In September 2022, we signed the first agreement from scratch for a one-year period. Since then, we have returned with concrete results, including many young people who have benefited from the program thanks to LogiRep’s collaboration with CAARUDs and positive outcomes achieved within this framework.
In this second phase of the partnership, one key focus—where improvement is needed—is to foster practice sharing between the different member organizations. This exchange of experiences and innovations helps each structure grow in its capacity to deliver results. We also aim to diversify the tasks of TAPAJeurs to avoid repetitive activities in certain regions.
Taking time to gather feedback is crucial, and this is an area we need to strengthen together. We need input from internal staff who implement the program and from the TAPAJeurs who have benefited from it. This will help demonstrate the program’s value as a comprehensive project addressing social, economic, and health aspects.
Do you have a word to describe the partnership with TAPAJ ?
“Positive.” It’s a very positive experience that needs to be strengthened. I would emphasize “consolidation” rather than expansion because I believe we have found a good balance. The challenge now is to sustain the program over the long term. Moving forward, we need to integrate it into our core values and communicate it to our staff.
This requires continuous dialogue since teams change over time. It’s different when someone has been informed about TAPAJ, understands its benefits, and knows why we implement it. We need to raise awareness to break down prejudices. To successfully implement TAPAJ, one must first be both informed and convinced of its value.